01
Organic Metrics
Organic Performance
Instagram Insights
Meta Business Suite · Mar 1 – Mar 31, 2026 · Organic only
Lifetime Followers
20,030
Source
Type
Content Views
160K
Instagram only
Organic Reach
42K
Instagram only
Profile Visits
2.3K
Instagram only
New Followers
369
Instagram this period
Content Interactions
2.4K
Likes, comments, saves
Link Clicks
1.4K
Bio & story links
Total Contacts
76
Messaged the business
Organic Conversations
129
Total IG + FB messaging
Organic Performance
Facebook Insights
Meta Business Suite · Mar 1 – Mar 31, 2026 · Organic only
Lifetime Followers
1,496
Source
Type
Content Views
26K
Total video/post views
Viewers Reached
12K
Unique accounts reached
Profile Visits
279
Facebook page visits
New Followers
10
Facebook page follows
Content Interactions
43
Likes, comments, shares
Link Clicks
75
Link clicks from posts
Messaging Conversations
129
Combined IG + FB
Total Contacts
76
Messaged the business
02
Paid vs. Organic Comparison
Side-by-Side Breakdown · Mar 1 – Mar 31, 2026
Side-by-Side Breakdown
Mar 1 – Mar 31, 2026
Reach & Profile Visits
Paid vs. Organic
- Paid
- Organic
Messaging Conversations
Organic vs. Paid split
New Contacts Breakdown
76 total contacts this period
80% of new contacts
20% of new contacts
Key takeaway: 110 of 129 messaging conversations were organic — paid campaigns generated 19 conversations. Organic content remains the primary driver of direct client inquiries.
03
Audience Demographics
Age & Gender
Women 83.2% · Men 16.8%
- Women (83.1%)
- Men (16.9%)
Gender Split
Lifetime follower audience
83.2%
16.8%
Top Cities
Top Countries
04
Organic Insights
Daily performance trends — Mar 1 – Mar 31, 2026
Views & Reach Over Time
Daily organic views and reach
- Views
- Reach
Interactions & Link Clicks
Daily content interactions and link clicks
- Interactions
- Link Clicks
Profile Visits & New Follows
Daily profile visits and follower additions
- Profile Visits
- New Follows
Contacts Over Time
Daily contacts who messaged the business
Messaging Conversations
129
↑41.8%Total Contacts
76
↑43.4%05
Strategic Direction
Recommendations for April 2026
Month 2 | Active Testing
Month 2 of Ads — We Are in a Testing Phase, and That Is Exactly Right
Toledo Geller Interiors is only in Month 2 of paid advertising. This is a critical testing phase where the primary goal is learning — identifying which audiences respond, which creatives convert, and which placements deliver the best cost-per-result. The data gathered now is the foundation that will make Month 3 and beyond significantly more efficient. No campaign should be judged solely on immediate ROI at this stage; every dollar spent is buying intelligence.
3 Leads | $236.56 Spend
Retargeting Campaign Drove 3 Leads at $78.85/Lead — Strong Early Signal
For Month 2 of ads, generating 3 confirmed leads and 14 messaging conversations from a warm retargeting audience is a strong early signal. The Mar 5 Retargeting campaign is the only campaign to produce direct lead outcomes and should receive the majority of budget in Month 3. Next step: test shorter-form creative in the Reels placement (currently 0.76% CTR vs. 2.5%+ on Feed) and add a frictionless lead form to reduce drop-off.
6.29% CTR | $152.32 Spend
'If This is Your Vibe' Reel Is the Account's Best Performer — Double Down
The 'If This is Your Vibe - Copy' reel delivered a 6.29% CTR across 8,453 impressions — more than double the account average and an exceptional result for a prospecting audience in Month 2. This creative is the clearest signal of what resonates. A follow-on test using the same hook and visual language with a stronger lead-gen CTA (e.g., 'Book a Discovery Call') is the highest-priority creative experiment for Month 3.
33 Organic / 8 Paid New Contacts | 110 Organic / 19 Paid Conversations
Organic Content Drove 80% of New Contacts and 85% of Conversations
41 new contacts were generated this month: 33 (80%) from organic content, 8 (20%) from paid ads. Of 129 total messaging conversations, 110 were organic and 19 were attributed to paid campaigns. The contact spikes on Mar 6, 15, and 20 correlate directly with high-reach organic content days — maintaining consistent publishing on those cadence days is the single highest-leverage organic growth lever available.
20K Followers | 83.2% Female
20,030 Instagram Followers — Audience Is 83.2% Women, 35–54 Core
The account crossed 20,000 Instagram followers this month. Demographics remain highly consistent: 83.2% women, concentrated in the 35–44 (31%) and 45–54 (24.5%) brackets. Top cities include New York, Montclair NJ, and Ridgewood NJ — core luxury residential markets. All paid targeting and organic content should continue to speak directly to this affluent female homeowner profile.
$79.48 | 0 Leads | 0 Conversations
Engagement Campaign Spent $79.48 With Zero Lead Outcomes — Pause for Now
The OFF Mar 12 Engagement campaign generated 12,390 impressions and 356 post interactions at $0.22/interaction — technically efficient for engagement objectives, but it produced zero leads and zero messaging conversations. In Month 2 of a testing phase, engagement spend without a conversion pathway is low priority. This budget is better reallocated to the retargeting campaign until a clear conversion baseline is established.