Organic Performance
Instagram Insights
Meta Business Suite · Feb 1 – Mar 1, 2026 · Organic only
Lifetime Followers
19,702
Source
Type
01
Organic Metrics
Content Views
120K
Total video/post views
Organic Reach
43K
Unique accounts reached
Profile Visits
1.5K
Instagram profile
New Followers
401
This period
Content Interactions
2.9K
Likes, comments, saves
Link Clicks
893
Bio & story links
Total Contacts
49
Messaged the business
Organic Conversations
82
Organic messaging
02
Paid vs. Organic Comparison
Side-by-Side Breakdown · Feb 1 – Mar 3, 2026
Side-by-Side Breakdown
Feb 1 – Mar 3, 2026
Reach & Profile Visits
Paid vs. Organic
- Paid
- Organic
Messaging Conversations
Organic vs. Paid split
New Contacts Breakdown
49 total contacts this period
100% of new contacts
0% of new contacts
Key takeaway: All 82 messaging conversations were organic — paid campaigns generated zero direct DMs. Organic content is the sole driver of direct client inquiries.
03
Audience Demographics
Age & Gender
Women 83.1% · Men 16.9%
- Women (83.1%)
- Men (16.9%)
Gender Split
Lifetime follower audience
83.1%
16.9%
Top Cities
Top Countries
04
Organic Insights
Daily performance trends — Feb 1 to Mar 1, 2026
Views & Reach Over Time
Daily organic views and reach
- Views
- Reach
Interactions & Link Clicks
Daily content interactions and link clicks
- Interactions
- Link Clicks
Profile Visits & New Follows
Daily profile visits and follower additions
- Profile Visits
- New Follows
Contacts Over Time
Daily contacts who messaged the business
Messaging Conversations
82
↑54.7%Total Contacts
49
↑36.1%05
Strategic Direction
Recommendations for March 2026
↑667% Organic Reach
Organic Reach Surged 667% — Amplify What's Working
Organic reach hit 42.7K this period — a 667% increase — driven by a significant spike around Feb 17–21. This content breakout moment coincided with the highest profile visit days (190/day) and follower gains (45 in a single day). Identifying and replicating the content format from that week is the single highest-leverage action available.
Above Average Quality
Woodland Tudor Creative Leads on Quality — Scale It
The 'Woodland Tudor - Copy 2' ad is generating 188 profile visit views at $0.28/result with an Above Average quality ranking — rare at this budget level. This creative is outperforming the account average. Increasing its daily budget allocation by 20–30% is the clearest efficiency gain available in the paid account.
82 Organic Conversations
82 Messaging Conversations — All Organic, Zero from Paid
82 messaging conversations were started this period, all attributed to organic (paid conversations = 0). This confirms organic content is the primary driver of direct client inquiries. Paid campaigns are generating profile visit views but not converting to DMs — adding a direct-message CTA to paid creative is a clear next test.
83.1% Female Audience
Audience Is 83% Women, 35–54 — Align Creative Accordingly
Follower demographics show 83.1% women, concentrated in the 35–44 (31%) and 45–54 (24%) age brackets. Top cities include New York, Ridgewood NJ, and Montclair NJ — core luxury residential markets. Paid targeting and organic content should continue to speak directly to this affluent female homeowner profile.
$0.31 Cost Per Result
$0.31 CPR Is Exceptional — Protect It as You Scale
A $0.31 cost per profile visit view is well below industry benchmarks for luxury home services ($0.40–$0.80+). This efficiency is fragile — scaling budgets too quickly can push CPR up as the algorithm exhausts the highest-intent audience segments. Increase budgets in 20% increments and monitor CPR weekly.
113 New Paid Followers
113 Paid Followers — Warm Leads to Nurture
113 people followed the account directly from paid campaigns this month. These are warm, high-intent users who self-selected after seeing the ad. A targeted Story sequence (3–5 posts over 2 weeks) showcasing a recent project with a soft consultation CTA would convert a meaningful percentage into discovery calls at zero additional ad spend.